Last November, a smoking unit was installed at Barraclough, ISI’s subsidiary in Bradford. Successful trials have been run and the product has been benchmarked against the rest of the frozen market, it was rated a significant improvement to what is currently available and the unit went into full production in February 2013.

“We wanted to bring back smoking to the UK.  There are a number of products produced in China but our experience has been of inconsistent product. Smoked Haddock is a fantastic product and we want our customers to receive the best quality and value we can achieve, it is a craft and a carefully controlled process. We now have a product we and our customers can be really proud of ”, says Allen Townsend, Managing Director of Iceland Seafood in UK.

Iceland Seafood in Iceland exported seafood of value over 180 million Euros in 2012, a 12% increase from previous year.  There was a considerable increase in FAS products as well as dried and fresh fish products.   The sales team in Iceland has been strengthened during 2012 in order to increase focus and productivity. 

Havelok, ISI’s joint venture in Grimsby started operation in the beginning of January 2013.  “Our aim is to give our customers the opportunity to be supplied with top quality seafood from a company dedicated to quality and customer service” says Danny Burton Managing Director.  Danny continues; “Our relationship with ISI is unique within the UK and we are looking to expand our sales of top quality single frozen fish into the market”.