Last November, a smoking unit was installed at Barraclough, ISI’s subsidiary in Bradford. Successful trials have been run and the product has been benchmarked against the rest of the frozen market, it was rated a significant improvement to what is currently available and the unit went into full production in February 2013.
“We wanted to bring back smoking to the UK. There are a number of products produced in China but our experience has been of inconsistent product. Smoked Haddock is a fantastic product and we want our customers to receive the best quality and value we can achieve, it is a craft and a carefully controlled process. We now have a product we and our customers can be really proud of ”, says Allen Townsend, Managing Director of Iceland Seafood in UK.